Qatar Foundation – Navigation redesign

Qatar Foundation is a unique non-profit organization from Qatar. With around 50 entities working in education, research and community development. After a successful website redesign, they needed to revisit their website navigation to increase content discovery and findability for their wide range of audience.

Designed a comprehensive navigation system for desktop which included global navigation, expanded local navigation and in-page navigation that did not compromise the minimal aesthetics of the existing Qatar Foundation website. For mobile users, I adopted the bottom navigation pattern to minimize the interaction cost of having the hamburger menu at the top of the screen.

By making the global navigation clearly visible on all pages had an immediate effect. Qatar Foundation’s digital team noticed an increase in engagement and lower bounce rates.